Honest Logos, a really interesting and brutally sincere, creative and politically involved project, born in 2011 by the Swedish graphic designer and photographer Viktor Hertz in which through digital manipulation he hijacks the logos of multinationals to reveal the true meaning and hidden messages of these companies.
Funny and insolent, cynical and brilliant, these logos shown in this way make us think about how we consume and are slaves to the mechanisms of the global market.
Photo Copyright | info: Viktor Hertz – viktorhertz.com – etsy.com/ViktorHertz
The article What these logos would look like, according to Viktor Hertz, if they were really sincere comes from ObjectsMag • Magazine of contemporary culture.